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The son of the late The Notorious B.I.G., CJ Wallace, has launched “Think BIG”, a new cannabis brand. The brand is inspired by Biggie Smalls and is aiming to use cannabis as a method to ignite ingenuity.

The venture will launch products and brands that are developed and push the belief of safe cannabis use that promotes expression, health, and wellness, also pushing criminal justice reform.

“Think BIG” will make its first launch Frank White. Frank White, a nickname by Biggie that originated from the movie King of New York, will be support for anxiety and creativity.

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