Will.I.Am is creating a new consumer-tech company BUTTONS, a new pair of wireless earbuds exclusively through luxury apparel outlet Fred Segal.

The earbuds are made of jewelry grade ceramic materials and are water resistant, Bluetooth enabled, offer touch controls and up to eight hours of playtime. The company held a Cyber Monday sale of BUTTONS through millennial-focused shopping app NTWRK.

“BUTTONS are designed with culture first in everything from the product to the packaging. They are designed to be bold, we want people to express themselves,” said will.i.am.

The BUTTONS earbuds are exclusively available at Fred Segal’s Sunset location in West Hollywood.

Check out the BUTTONS earbuds below.